We’ve previously discussed why ROAS shouldn’t be the only metric used to measure campaign performance in Google Ads (You can read it here if you haven’t: Why Could ROAS Potentially […]
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Why Could ROAS Potentially Confuse Us
Today’s topic is about a popular metric in the advertising world, Return on Ad Spend (ROAS), which aims to simplify the consequences of advertising strategies. “How many dollars do you […]
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