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Daily Thoughts

The personal blog of Reza Zamani on business, digital marketing, books, and more

    Tag: Adjusted ROAS

    Alternative Metrics of ROAS | Introducing Adjusted ROAS

    Posted on June 14, 2024 by Reza Zamani

    We’ve previously discussed why ROAS shouldn’t be the only metric used to measure campaign performance in Google Ads (You can read it here if you haven’t: Why Could ROAS Potentially […]

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