When it comes to analyzing keywords that users use in their searches on Google, whether for optimizing SEO or our Google Ads campaigns, answering one question is vital: What’s in […]
Read moreCategory: Google Ads
KPIs to Analyze Your Search Keywords in Google Ads Campaigns
Are you looking to improve your monitoring and adjustment of search keywords in your Google Ads campaigns? This concise blog is just for you! To get started, navigate to the […]
Read moreAlternative Metrics of ROAS | Introducing Adjusted ROAS
We’ve previously discussed why ROAS shouldn’t be the only metric used to measure campaign performance in Google Ads (You can read it here if you haven’t: Why Could ROAS Potentially […]
Read moreWhy Could ROAS Potentially Confuse Us
Today’s topic is about a popular metric in the advertising world, Return on Ad Spend (ROAS), which aims to simplify the consequences of advertising strategies. “How many dollars do you […]
Read moreHow Can A/B Testing Help You Build Landing Pages in Iteration?
My last blog post discussed ‘Setting URL Parameters in Google Ads’. Today’s blog post is about using A/B tests to improve landing pages in Google Ads. Many of us have […]
Read moreSetting URL Parameters in Google Ads
You’re likely familiar with URL parameters – those tags added after a question mark ‘?’ at the end of a URL. These tags are instrumental in tracking traffic across monitoring […]
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