When it comes to analyzing keywords that users use in their searches on Google, whether for optimizing SEO or our Google Ads campaigns, answering one question is vital: What’s in […]
Read moreMonth: June 2024
KPIs to Analyze Your Search Keywords in Google Ads Campaigns
Are you looking to improve your monitoring and adjustment of search keywords in your Google Ads campaigns? This concise blog is just for you! To get started, navigate to the […]
Read moreAlternative Metrics of ROAS | Introducing Adjusted ROAS
We’ve previously discussed why ROAS shouldn’t be the only metric used to measure campaign performance in Google Ads (You can read it here if you haven’t: Why Could ROAS Potentially […]
Read moreWhy Could ROAS Potentially Confuse Us
Today’s topic is about a popular metric in the advertising world, Return on Ad Spend (ROAS), which aims to simplify the consequences of advertising strategies. “How many dollars do you […]
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